61+ Powerful ChatGPT Prompts for Marketing [UPDATED]

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Marketing these days moves at lightning speed. To really make an impact and not just keep up, you’ve got to be quick on your feet, super creative, and always looking for that smart edge. But what if a powerful way to get that edge was already within reach, just waiting for you to tap into it?

Well, that’s where something like ChatGPT comes in. It’s one of those AI tools that’s genuinely changing the game for marketers. Imagine it helping you dream up captivating stories, get a better handle on tricky market trends, or even make your customer interactions feel more personal, no matter how many you’re dealing with – its potential is pretty amazing.

Still, many of us are just starting to see what it can truly do. And if you want to get the most out of this amazing tool, instead of just being unsure, the key is simple: learn to give it clear instructions, which we call ‘prompts’.

This guide is all about giving you those ‘right instructions’. We’ve put together a collection of really useful ChatGPT prompts, specifically chosen for the kinds of tasks marketers tackle every day.

Our goal was to create prompts that give you genuinely helpful insights and help you create great content. Simply replace the placeholders like [Your Product/Service], [Your Target Audience], [Specific Goal], etc., with your specific details.

Key to Effective Prompting:

Be Specific: The more context you give, the better the output.
Define the Audience & Tone: Tell ChatGPT who you’re talking to and how you want to sound.
State Your Goal: What do you want the output to achieve?
Iterate: Don’t expect perfection on the first try. Refine your prompt based on the initial response.
Request Formats: Ask for lists, tables, outlines, specific word counts, etc.

I. Market Research & Audience Understanding

Detailed Persona Creation:
Create a detailed buyer persona for a customer interested in [Your Product/Service]. Include their demographics (age [Age Range], location [General Location], profession [Profession Type]), psychographics (interests [Key Interests], values [Core Values], lifestyle [Lifestyle Description]), pain points related to [Problem Your Product Solves], and motivations for seeking a solution. What are their preferred communication channels and content formats?
Competitive Analysis Overview:
Analyze the marketing strategy of three key competitors ([Competitor 1], [Competitor 2], [Competitor 3]) for [Your Product/Service Category]. Focus on their messaging, content pillars, social media presence on [Platform 1] and [Platform 2], and perceived unique selling propositions. Identify potential gaps or opportunities for [Your Company Name].
Trend Identification & Adaptation:
Identify 5 emerging marketing trends relevant to the [Your Industry] industry and [Your Target Audience]. For each trend, briefly explain it and suggest one actionable way [Your Company Name] can adapt its strategy for [Your Product/Service] to leverage this trend.
Emerging Format/Platform Trends:
What are emerging content formats or social media platform features relevant to marketers in the [Specific Industry] targeting [Specific Demographic] that we should consider for [Your Product/Service]?
Customer Pain Point Exploration:
Brainstorm a list of 10 common pain points or challenges that [Your Target Audience] faces when trying to achieve [Their Goal Related to Your Industry], before they discover a solution like [Your Product/Service].
Market Opportunity Identification:
Identify potential new market segments or niches in [Region/Industry] for [Your Product/Service] by analyzing [Specific Market Factors/Trends, e.g., changing consumer behavior, technological advancements].

II. Content Creation & Strategy

Blog Post Outline & Introduction:
Generate a comprehensive blog post outline for the topic: ‘[Blog Post Title/Topic]‘. The target audience is [Target Audience Description], and the goal is to [Educate/Persuade/Entertain] them. Include an engaging introduction, 3-5 main section headings with 2-3 sub-points each, and a concluding call to action to [Desired Action, e.g., 'visit our website', 'download our e-book']. The tone should be [Desired Tone, e.g., informative, witty, authoritative].
Full Blog Post Generation:
Write an informative and engaging blog post of approximately [Word Count] words about ‘[Topic]‘ for our ‘[Type of Audience]‘. Include an introduction, [Number] main sections covering ‘[Main Section 1 Topic]‘, ‘[Main Section 2 Topic]‘, etc., and a concluding paragraph with a call to action to ‘[Desired Action]‘.
Compelling Article Headlines:
Create a list of [Number] compelling headlines for an article about ‘[Topic]‘ aimed at ‘[Target Audience]‘ with the goal of ‘[Specific Goal, e.g., increasing click-through rates, sparking curiosity]‘.
Video Script Concept (Short-form):
Develop a 60-second video script concept for [Your Product/Service] targeting [Your Target Audience] on [Platform, e.g., Instagram Reels, YouTube Shorts]. The video should highlight [Key Benefit 1] and [Key Benefit 2] and end with a clear call to action: [Specific Call to Action]. Suggest visual elements and a suitable tone ([Tone, e.g., energetic, humorous, educational]).
Explainer Video Script Outline (Longer-form):
Compose an engaging script outline for a [Duration, e.g., 2-minute] explainer video about [Product/Service], covering [Key Feature 1], [Benefit 1], and how it solves [Customer Pain Point].
Podcast Episode Talking Points:
Develop [Number] talking points for a podcast episode on ‘[Topic]‘ featuring guest ‘[Guest Type, e.g., industry expert]‘ discussing ‘[Specific Aspect of Topic]‘.
Case Study Framework:
Create a framework for a compelling case study about how a client in the [Client's Industry] industry achieved [Specific Positive Outcome, e.g., '30% increase in sales'] using [Your Product/Service]. The framework should include sections for: Client Profile, Challenge, Solution (how [Your Product/Service] helped), Results (with quantifiable data if possible), and a Client Testimonial.
Content Repurposing Ideas:
I have a successful blog post titled ‘[Title of Existing Blog Post]‘ about [Topic of Blog Post]. Suggest 5 ways to repurpose this content for different platforms like [Platform 1, e.g., LinkedIn], [Platform 2, e.g., Twitter], and [Format, e.g., infographic], while tailoring it for [Your Target Audience].
FAQ Generation:
Generate a list of 10 frequently asked questions (FAQs) a potential customer might have about [Your Product/Service] before making a purchase. Provide concise and helpful answers for each, focusing on benefits and overcoming objections.
‘About Us’ Page Draft:
Create an ‘About Us’ page draft that tells the story of ‘[Brand Name]‘, highlighting our mission ‘[Brand Mission]‘, values ‘[Value 1], [Value 2]‘, and what makes us unique for ‘[Target Customer]‘.
Short Video Ideas (Reels/TikTok):
Generate [Number] Instagram Reel/TikTok video ideas for [Product/Service] that are trendy and appeal to [Target Audience], focusing on [Key Message or Feature].

Also, Check These Prompts:

Video marketing offers some of the highest engagement online. To tap into this powerful channel, check out our guide on creating viral YouTube Shorts with ChatGPT.
Want to dominate every short-form video platform? Adapt your viral ideas for other apps with our expert Prompts for Instagram Reels.

III. SEO & Organic Visibility

Long-Tail Keyword Brainstorming:
Generate a list of 20 long-tail keywords related to [Your Core Topic/Product] that [Your Target Audience] (e.g., [Audience Segment like 'small business owners']) would use when searching for solutions to [Their Specific Problem, e.g., 'managing social media efficiently']. Categorize them by search intent (informational, navigational, transactional, commercial).
LSI Keyword Generation:
Provide a list of LSI (Latent Semantic Indexing) keywords related to the primary keyword ‘[Primary Keyword]‘ for content about ‘[Topic]‘.
Meta Description Optimization:
Write 3 compelling meta descriptions (under 160 characters) for a webpage about [Page Topic/Product] that targets the primary keyword [Primary Keyword] and a secondary keyword [Secondary Keyword]. The description should encourage clicks by highlighting [Unique Selling Proposition or Key Benefit].
Blog Post Title Ideas (SEO-focused):
Generate 10 SEO-friendly blog post titles for an article about [Specific Topic]. The titles should incorporate the keyword [Target Keyword] and be engaging for [Your Target Audience]. Aim for a mix of listicles, how-to guides, and question-based titles.
Internal Linking Suggestions:
I have a new blog post titled ‘[New Blog Post Title]‘ about [New Blog Post Topic]. Suggest 3 existing articles on my website ([Link to Website or list of existing topics like 'Topic A', 'Topic B', 'Topic C']) that would be relevant to link *to* from this new post, and 3 existing articles that could link *from* to this new post. Explain the contextual relevance for each link.
SEO Content Improvement Analysis:
Suggest improvements to the following content to enhance its SEO performance, focusing on keyword integration for ‘[Target Keyword]‘, structure, readability, and internal/external linking opportunities: ‘[Paste Content Snippet Here]‘.
Backlink Acquisition Strategy Ideas:
Suggest a backlink acquisition strategy to improve the search ranking of ‘[Website/Page URL]‘ by identifying [Number] types of relevant websites or content creators in the ‘[Industry/Niche]‘ to target for outreach.
Voice Search Optimization Considerations:
Outline key considerations for optimizing ‘[Website/Page]‘ for voice search queries related to ‘[Topic/Industry]‘.

IV. Strategy Development & Campaign Planning

Marketing Campaign Plan Outline:
Outline a comprehensive marketing campaign plan for launching ‘[New Product/Service]‘ to ‘[Target Audience]‘. Include objectives, key messages, recommended channels ([Channel 1], [Channel 2]), content types, a timeline of [Duration], and KPIs to track success like ‘[KPI 1]‘, ‘[KPI 2]‘.
Content Marketing Strategy Framework:
Develop a content marketing strategy for ‘[Brand Name]‘ for the next [Timeframe, e.g., quarter/year] to achieve ‘[Goal, e.g., increase brand awareness by X%, generate Y leads]‘, focusing on content pillars ‘[Pillar 1]‘, ‘[Pillar 2]‘.
Brand Voice & Positioning Refinement:
Refine the brand voice and positioning statement for ‘[Brand Name]‘, ensuring it resonates with ‘[Target Audience]‘ and clearly differentiates us from competitors like ‘[Competitor Name]‘ by highlighting our unique selling proposition: ‘[USP]‘.
Segmented Messaging Framework:
Develop a messaging framework for ‘[Product/Service]‘ that addresses the needs of ‘[Target Audience Segment 1]‘ and ‘[Target Audience Segment 2]‘ differently.
Customer Journey Map Development:
Develop a detailed customer journey map for ‘[Target Audience]‘ for our ‘[Product/Service]‘, from awareness to post-purchase. Highlight key touchpoints, potential pain points, and opportunities for engagement at each stage.
Omnichannel Customer Experience Strategy:
Design an omnichannel customer experience strategy for ‘[Brand Name]‘ that integrates ‘[Digital Channel 1, e.g., social media]‘, ‘[Digital Channel 2, e.g., email]‘, and ‘[Physical Channel, e.g., in-store experience (if applicable)]‘ to ensure a seamless journey.
Creative Marketing Campaign Concepts:
Brainstorm [Number] creative marketing campaign concepts for ‘[Product/Brand]‘ with the primary objective of ‘[Specific Objective, e.g., increasing brand awareness among Gen Z, driving trial for a new feature]‘.
Viral Marketing Campaign Ideas:
Generate ideas for a viral marketing campaign for ‘[Product/Service]‘ that could utilize ‘[Emerging Social Platform or Trend]‘ to reach ‘[Target Demographic]‘.

V. Social Media Marketing

Social Media Content Calendar Ideas:
Develop a 7-day social media content calendar outline for [Your Company Name] on [Specific Platform, e.g., Instagram]. Our focus is [Campaign Goal, e.g., 'promoting our new [Feature/Product]'] to [Your Target Audience]. Include post types (e.g., image, video, story, poll), a brief description of the content for each day, and relevant hashtags. The tone should be [Desired Tone].
Engaging Social Media Posts (Full):
Create a set of [Number] engaging social media posts for ‘[Platform, e.g., Instagram, LinkedIn]‘ promoting ‘[Product/Service/Content Piece]‘ to ‘[Target Demographic]‘. Include variations in tone ([e.g., Witty, Informative, Urgent]) and calls to action like ‘[CTA 1]‘, ‘[CTA 2]‘.
Engaging Social Media Captions:
Write 3 engaging social media captions for [Platform, e.g., LinkedIn] to accompany an image/video about [Content of Image/Video, e.g., 'our recent company achievement']. The captions should encourage [Desired Engagement, e.g., comments, shares] from [Your Target Audience, e.g., 'industry professionals'] and include a relevant call to action like [CTA, e.g., 'Read more on our blog'].
Twitter Thread Hooks:
Write [Number] Twitter thread hooks about ‘[Topic]‘ to engage ‘[Target Audience]‘ and encourage discussion.
Influencer Collaboration Pitch:
Draft a concise and persuasive outreach message to a potential influencer [Influencer's Niche/Area] to collaborate with [Your Brand] on promoting [Your Product/Service]. Highlight mutual benefits and suggest a specific collaboration idea like [Collaboration Idea, e.g., 'a product review video']. The tone should be [Professional yet Friendly].
Poll/Question Ideas for Engagement:
Generate 5 engaging poll questions or open-ended questions for [Platform, e.g., Twitter] related to [Your Industry or Product Category] that would encourage interaction from [Your Target Audience].
Social Media Contest Ideas:
List [Number] innovative contest ideas for our ‘[Social Media Platform]‘ to engage ‘[Target Audience]‘. Include prize suggestions, participation mechanics, and how to maximize visibility for ‘[Product/Brand]‘.
User-Generated Content (UGC) Strategy:
Propose a strategy to encourage user-generated content for ‘[Product/Brand]‘, focusing on ‘[Specific Platform, e.g., Instagram]‘ and incentivizing users to share ‘[Type of Content, e.g., photos using the product]‘ with hashtag ‘[Campaign Hashtag]‘.

Also, check this list of Powerful ChatGPT Prompts for Social Media Posts to revolutionize your social media game

VI. Email Marketing

Welcome Email Sequence Outline:
Outline a 3-email welcome sequence for new subscribers who signed up for [Your Lead Magnet/Newsletter Offer] from [Your Company Name]. The goal is to [Nurture Leads/Introduce the Brand/Drive First Purchase]. Specify the key message and call to action for each email.
General Email Campaign Sequence:
Draft an email campaign sequence of [Number] emails for ‘[Purpose, e.g., nurturing leads for [Product Category], re-engaging inactive users for [Segment]]‘. Include compelling subject lines, body content focusing on ‘[Key Message per Email]‘, and clear calls to action.
Promotional Email Copy:
Write the body copy for a promotional email announcing a [Discount Percentage/Offer Details] on [Your Product/Service]. Target [Specific Customer Segment, e.g., 'previous customers who haven't purchased in 6 months']. Highlight the key benefits of [Your Product/Service] relevant to this offer and create a sense of urgency. The subject line should be compelling.” Include a clear call to action button text: [Button Text].
Webinar Promotional Email:
Write a promotional email for our upcoming webinar on ‘[Webinar Topic]‘ targeting ‘[Target Audience]‘, highlighting key benefits like ‘[Benefit 1]‘, ‘[Benefit 2]‘ and speaker ‘[Speaker Name]‘.
Newsletter Segment Creation:
Create a newsletter segment about ‘[Topic/Recent Announcement]‘ for our subscribers interested in ‘[Subscriber Interest Segment]‘.
Re-engagement Email Ideas:
Suggest 3 different subject lines and opening hooks for a re-engagement email campaign targeting inactive subscribers of [Your Newsletter/Brand]. The goal is to encourage them to [Desired Action, e.g., 'click a link', 'update preferences', 'make a purchase'].
A/B Test Ideas for Email Subject Lines:
For an email promoting [Specific Offer/Content, e.g., 'our new webinar on X'], generate 5 pairs of A/B test subject lines. Each pair should test a different element (e.g., urgency, curiosity, benefit-driven, personalization, length).

Also, check these actionable Prompts for Email Marketing to create killer campaigns.

VII. Advertising & Paid Campaigns

Ad Copy Variations (PPC/Social) with A/B Testing Focus:
Generate [Number] ad copy A/B test variations for a [Platform, e.g., Google Ads/Facebook Ad] campaign promoting [Your Product/Service] to [Target Audience Description]. Each variation should include a headline (max [Character Limit]), body text (max [Character Limit]), and a call to action. Focus on different angles or unique selling propositions: [Angle/USP 1], [Angle/USP 2], [Angle/USP 3].
Landing Page Headline & Sub-headline:
Create 5 compelling headline and sub-headline combinations for a landing page dedicated to [Your Product/Service/Offer]. The primary goal of the page is [Conversion Goal, e.g., 'to get free trial sign-ups']. The target audience is [Target Audience Description].
Full Landing Page Copy:
Write compelling landing page copy for ‘[Product/Service]‘ targeting ‘[Target Audience]‘. Include a strong headline, benefit-driven bullet points, a section on ‘[Specific Feature/Benefit]‘, and a clear call to action for ‘[Conversion Goal]‘.
Value Proposition Refinement:
Refine the value proposition for [Your Product/Service]. Our current one is: ‘[Your Current Value Proposition]‘. Make it more concise, impactful, and clearly articulate how we solve [Customer Pain Point] for [Target Audience] better than alternatives.

VIII. Branding & Messaging

Brand Tagline Ideas:
Generate 10 tagline ideas for [Your Company Name], which operates in the [Your Industry] industry and offers [Brief Description of Products/Services]. Our core brand values are [Value 1], [Value 2], and [Value 3]. The taglines should be memorable and reflect our unique selling proposition: [Your USP].
Elevator Pitch Crafting:
Help me craft a 30-second elevator pitch for [Your Product/Service]. It should clearly explain what it is, who it’s for ([Target Audience]), the main problem it solves ([Problem Solved]), and its key differentiator ([Unique Differentiator])
Mission Statement Polish:
Our current draft mission statement is: ‘[Your Draft Mission Statement]‘. Can you help refine this to be more inspiring, concise, and clearly communicate our purpose for [Your Company Name] which aims to [Company's Core Aim] for [Target Beneficiaries]?

To build a memorable identity, you need a strong brand. Discover how with these powerful Prompts for Branding.

IX. Customer Service & Community Management

Standard Responses for Common Inquiries:
Draft polite and helpful template responses for the following common customer inquiries about [Your Product/Service]:
- Inquiry about [Specific Feature/Pricing].
- Complaint about [Common Issue].
- Request for [Type of Support/Information].
Handling Negative Feedback (Social Media):
Provide a template for responding publicly to a negative comment/review on social media about [Your Product/Service]. The response should be empathetic, acknowledge the customer’s concern regarding [Potential Issue Mentioned in Comment], and offer a way to resolve it offline.
Customer Feedback Survey Questions:
Create a customer feedback survey with [Number] questions for ‘[Product/Service]‘ to gather insights on ‘[Specific Aspect 1, e.g., user experience]‘, ‘[Specific Aspect 2, e.g., customer support]‘, and overall satisfaction. Include a mix of multiple-choice and open-ended questions.
Summarize Customer Review Themes:
Summarize key themes and sentiments from the following customer reviews to identify areas of strength and improvement for [Product/Service]: ‘[Paste Customer Reviews Here]‘.

X. Data Analysis & Reporting

Campaign Performance Analysis & Recommendations:
Analyze the following performance data for our ‘[Specific Campaign/Channel, e.g., Q1 Email Campaign]‘ and provide insights on what worked well, what could be improved, and recommendations for future campaigns. Data: ‘[Paste Key Metrics/Data Summary Here, e.g., open rate X%, CTR Y%, conversion rate Z%]‘.
A/B Test Result Evaluation:
Evaluate the results of an A/B test conducted for ‘[Element Tested, e.g., email subject line A vs. B]‘ based on the metric ‘[Metric, e.g., open rate]‘. Which version performed better and why? Data: ‘[Version A result], [Version B result]‘.
Monthly Marketing Report Template:
Generate a template for a monthly marketing report that summarizes key outcomes for ‘[Marketing Activity/Channel, e.g., social media engagement]‘. Include sections for metrics like ‘[Metric 1]‘, ‘[Metric 2]‘, key insights derived from the data, and actionable recommendations for the next month.

XI. Sales Enablement

Persuasive Sales Script:
Draft a persuasive sales script for ‘[Product/Service]‘ to be used by our sales team during ‘[Type of Interaction, e.g., discovery calls]‘. Emphasize key benefits like ‘[Benefit 1]‘, ‘[Benefit 2]‘ and address common objections like ‘[Objection 1]‘.
Compelling E-commerce Product Description:
Write a detailed and compelling product description for ‘[Product Name]‘ for our e-commerce site. Highlight its features: ‘[Feature 1]‘, ‘[Feature 2]‘; benefits: ‘[Benefit 1]‘, ‘[Benefit 2]‘; and its specific value to ‘[Ideal Customer Profile]‘.
Sales Presentation Talking Points:
Create key talking points for a sales presentation about ‘[Product/Service]‘ focusing on how it solves ‘[Customer Pain Point]‘ and delivers ‘[Quantifiable Result, e.g., X% efficiency gain]‘.